Coca-Cola Spends $5.4M on Bogus Study

How much is your integrity worth to you?

Personally, I can’t think of an amount high enough to get me to compromise my own moral code…

But for Doctors James O. Hill, Gregory Hand, John C. Peters, and 6 other doctors from around the world, there’s a clear price:

5.4 million dollars.

That’s how much money they accepted from Coca-Cola to help “prove” that sugar-laden sodas aren’t contributing to the rise in obesity and type II diabetes.

This money was used to establish the Global Energy Balance Network – an allegedly “non-profit” organization designed to raise awareness and help people live healthfully.

The problem is that on the surface, the project sounds wonderful.GEBN

If you go to their website (, you’ll see what I mean.

The ‘about’ page talks about finding an evidence-based approach to ending obesity, and their vision is simple:

To create “a world in healthy energy balance.”

But here’s the thing…

Nothing on their ‘about’ page explains what this really means.

But all you’ll have to do is take a look at their videos, and you’ll able to find out their true agenda.

You see, these doctors have put out multiple videos and papers stating that the over consumption of sugary drinks isn’t what’s making people gain weight.

Keep in mind – Coca-Cola has funded all of this research.

That’s why it’s so infuriating that they’re trying to shift the blame off of Coke by blaming weight gain and obesity on a lack of exercise.

According to these paid researchers, you can drink as much Coca-Cola as you’d like – so long as you spend enough time exercising to balance it out.

This is what they mean by ‘energy balance.’

The idea looks good on paper… and I do agree that you need to strike a careful balance between calories in and calories out.

But the way these doctors explained things in their original video, it doesn’t matter how much soda you drink as long as you exercise enough to burn it off.

I wish we lived in a world where that were true… but unfortunately, I can think of at least 3 different reasons why this idea simply isn’t realistic.

1. Exercising doesn’t make enough of a difference.
That’s because most people don’t have the time it would take to burn off every extra calorie they consume.

A 20oz bottle of Coke contains a total of 240 calories.

To burn that off, you’d have to do a high-intensity exercise such as aerobics or running for approximately 30 minutes.

And let’s face it… doing a strenuous aerobic workout isn’t anyone’s idea of fun.

That’s why most people get their exercise while enjoying social activities, such as walking, dancing, or golfing.

And if you’re depending on one of these fun activities to burn off your calories, it will take you anywhere from 47-70 minutes to burn off those 240 calories.

Keep in mind – that’s just what it would take to burn off a single bottle of Coke.

If you’re drinking a coke with both lunch and dinner, you’re gonna end up needing twice as much time to burn those calories off.

And between work, running errands, and trying to slip in a little time with family and friends, there’s no way you have 2 hours every day to burn off just 2 Coca-Colas – which means those bottles of Coke will quickly convert into fat.

2. Not all calories are created equal.
When you drink a can of Coke, all you’re body is really getting is a large dose of sugar… and nothing else.

This is what we call “empty calories.”

If you consume 1,800 empty calories, your body will leave you craving more.

That’s because your body needs more than just calories to function – it needs important nutrients, like vitamins, protein, and fiber.

When you eat a proper meal, like a chicken salad, you get all of these nutrients… which is why it’s so important that you get the bulk of your calories from healthy meals.

Otherwise… you might as well be eating spoonfuls of sugar.

3. Sugar is 8 times more addictive than cocaine.
There have been multiple studies comparing addictive drugs to sugar… and in every single one of them, researchers have been able to prove that sugar is far more addictive than any mind-altering drug you can find on the black market.

And just like those drugs, your tolerance for sugar goes up over time – which means you’ll need more and more of it to get the same “high.”

So if you start out drinking just one Coke a day, it’ll only be a matter of time before you have to drink two.

From there, it becomes a downward spiral… until you’re going through a six-pack every day.

4. Sugar is incredibly dangerous for your health.
First, there have been multiple studies that prove that everything these doctors are saying about sugar is wrong.

There is a strong link between overconsumption of soda, obesity, and type II diabetes. That is an undeniable and non-debatable point.

Harvard has published studies showing children who drink sodas on a daily basis have a 60% increased chance of becoming obese, and other studies that show drinking as few as 1 soda a day can increase your risk of diabetes by a 26 percent.

But sugar also has a negative effect on every other part of your body – your heart, brain, liver, skin, kidneys, joints, and everything in between.

That’s why I’m so disappointed in these doctors for letting Coca-Cola pay them off to lie to the American public…

Thankfully, the scientific community is lashing back.

Prominent nutrition experts such as Barry M. Popkin from the University of North Carolina are stepping forward and comparing these doctors to the ones used by the tobacco industry back in the 1930’s.

As a result, these doctors working for Coca-Cola have actually pulled down a few of their videos.

But they’re still working for Coke, trying to prove that a can of Coca-Cola can be a healthy snack.

It just goes to show you exactly how far these major companies are willing to go in order to keep you addicted to their products – and keep their profits up.

The American public is becoming smarter than ever… which means these types of companies are losing steam… and they’re willing to do anything it takes in order to get you to hand them your hard-earned money.

That’s why it’s so important that you remain vigilant and keep your eye out for this kind of toxic advertising.

The last thing you want to do is fall victim to their shady tactics and false information.

Companies like Coca-Cola will never have your best interest at heart… so you need to do whatever it takes to protect yourself.

Because at the end of the day… your health is the most important thing you have.

Shouldn’t you be protecting it?